MESSAGING

Chasing Likes vs. Real Engagement

Like, share, comment and follow are the verbs of the digital age. These are the actions we regularly and readily perform from the various apps and sites we frequent on our phones. Collectively, they are recognized as a content producer’s key measure of success: engagement. We need people to engage with our articles, our posts, and our videos because that engagement equals value, either to our self-esteem, or our bottom line.

Beyond the double tap from your neighbor on that vacation photo, engagement translates to real dollars. Chasing “likes” has become an actual profitable profession. The more people interact with your brand, the more loyal a customer they become. The more measurable feedback you receive on products, services and content, the more you can grow. But there are so many different channels pushing messages at us.

The battle for eyes and ears via traditional media has given way to a host of other things we need from clients, users, employees, and whomever else matters to your organization. Willu wants to be the catalyst to all these interactions.

We focus on eliminating barriers so you can capture responses as effectively as technology currently allows. Today, that means using hashtags and private messaging so you can reach, notify and interact with the people who matter most in a closed and trusted environment.

To get started, reserve a hashtag and invite people to follow that hashtag by texting a short code to 94558, at which point, your fans and followers opt-in to receive your messages. Send updates, promos, alerts or requests for feedback by using willu’s Thumbs, Rating and Emotion messages. These types of messages can be set to collect anonymous responses to encourage honesty and candor. At willu, we’ve created the right space with mindful features to forge deeper relationships and drive results among users.

With willu, you can guide your private network to do whatever you want them to because SMS enjoys a 98% open rate. Once people see your message, you can drive a whole host of behaviors: rate your service, visit your site or send questions. Learn all the things you can get followers to do with willu.