Social media has become one of the most popular ways to promote business in the last decade. But with so many organizations vying for consumers’ attention, making a splash with your company can prove tricky. It’s easy for your content to get lost in the noise.
While social media still holds plenty of weight, consumers are looking for their content fix in smaller spaces. The days of creating content for the many is becoming less common. Brands, small businesses and micro influencers are instead choosing to focus on niche audiences with target messages.
A great way to zero in on a conversation is by using hashtags. People rally around a specific topic and conversation they want to be a part of. Hashtags can play important roles in your small business promotion and increase engagement, especially with users who opt-in to get updates from your hashtag. This is where willu comes in but more on that later. For now, let’s look at the roles:
1. Hashtags have more power when they’re personal
Trying to get someone to interact with your brand on social media with #TBT is unlikely to result in anything tangible. You are competing with a million different people, after all. But when you start engaging in a smaller environment, suddenly your hashtag becomes meaningful.
It’s a way to catch people’s attention and give them an idea of what to expect. Perhaps you’re a local pizza restaurant, and you’ve just struck up a partnership with a nearby ice cream parlor. You can use #pizzaNicecream as the headline to alert your audience about any special deals you have.
Engaging with owned hashtags gives you more control in a private space where you can have conversations spurred on by your hashtag, provide updates and get instant reactions.
2. Hashtags are the gateway to creativity
Owned hashtags can’t be replicated, which means that you can take all the plaudits for any creative ones that you come up with. They are conversation starters and act as a starting point to elaborate further on your small business and specific sections within your set up.
Maybe you’re a fashion designer and want to update your audience with a weekly blog post. You can create the relevant hashtag and use that to update your followers weekly. When they see the hashtag alert come through, they will know that they're about to get their hands on a juicy article.
3. Hashtags are more powerful when your audience is already invested
The context of how people consume content is changing—they want more personalized interactions so they can feel more involved. Use willu to grow your engagement with owned hashtags that drive conversations.
Using either the willu app or SMS—which have a 98% open rate—gives you the opportunity to develop relationships with the use of an opt-in service. There are no ads, no spam—subscribers sign up to your hashtag because they want to engage with you.
Reserve a willu hashtag now and maximize your business potential