USE CASE

How to Win at Content Marketing and Increase Engagement

The term “content marketing” might have only sprung to life in the last few years, but the concept long precedes its buzz. In fact, you can trace its origins as far back as 1895, when magazines first came into circulation. In the modern-day world content marketing is at the top of the list for brands, small businesses and influencers who want to drive results. That’s because when compared to traditional marketing, content marketing costs 62% less and generates three times as many leads.

A deeper dive into content marketing

It’s a bona fide way to engage with your audience on a deeper level, giving them content that addresses specific interests and adds value. Think of content marketing as a chance to offer insight into your world through articles, infographics and videos that start conversations. U.S adults are spending an average of 3 hours, 35 minutes per day on smartphones in 2018. That’s a huge opportunity to capture attention and crate engagement with your content.

Oversaturated markets

While the potential for success with  content marketing is impressive, its popularity means that everyone is doing it—which leads to an oversaturated market. Publishers are struggling to drive traffic to their sites, with popular distribution channels like Facebook becoming less reliable for gaining reach.

Some content producers have even shut down as a result of Facebook’s algorithm change, losing as much as 78% of traffic in the process. With so many people trying to crack the content marketing code, how do you get ahead and make sure your efforts get in front of the right eyes?

A smarter way to talk to your audience

Consistency is key. Too many people start content marketing and give up because they don’t get instant results. Good-quality content will win out in the end, so keep creating and have a consistent plan of action to reach the right people.

Enhance your efforts by cutting through the competition via SMS and providing your audience with a more personalized experience. Willu is an opt-in platform that allows you to choose exclusive hashtags that you can leverage directly through text messaging. Make your content more readily accessible by informing your followers of what’s coming up next and where they can find it.

You can send broadcast messages to your entire following or interact one on one with people who want to learn more. Willu increases the value of your content and makes every action feel exclusive. Reserve a hashtag from willu and get people to actually see and engage with all your impressive content.

Vanessa Miceli

Vanessa Miceli

Vanessa is an 'elder millennial' who hasn't evaded the generational obsession with the internet. She loves learning about new companies, products and tricks of the trade.