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Introducing Willu: Hashtag Messaging

Everyone is bombarded with content from the minute they wake up in the morning, right up until they go to sleep at night. Cutting through the noise is a more demanding task by the day as new brands, services, and influencers rise. You need to connect directly with private audience - and the way to do it is with hashtag messaging.

Every day, people are inundated with emails with a good portion being spam. The emails that aren’t spam are sales, deals, and work related messages; all of these dings in the inbox cause fatigue, especially as they are often long-winded and exhausting to slog through.

One text message cuts through the noise and circumvents all of the apps people need to open during the day; now they can open their messages inbox and your content will be alongside messages from their friends and family. Subconsciously, you’re now on the same level as their inner circle and not just another brand spamming their email inbox.

With texting, you speak directly to your customers, not at them through another app; through this process, you build loyalty, an invaluable asset to have between your fans, followers, and customers.

With a 98% open rate, texting offers greater visibility for your content that may otherwise never get seen thanks to ever-changing social media algorithms. Try Willu free for seven days to learn how you can leverage SMS to build loyalty and unlock the power of hashtag messaging.

This post was a collaboration between

Vanessa Miceli, Mark Hylander, Molly Hubert

  • Vanessa Miceli

    Vanessa Miceli

    Vanessa is an 'elder millennial' who hasn't evaded the generational obsession with the internet. She loves learning about new companies, products and tricks of the trade.

    More posts by Vanessa Miceli.

    Vanessa Miceli
  • Mark Hylander

    Mark Hylander

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    Mark Hylander
  • Molly Hubert

    Molly Hubert

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    Molly Hubert