Everyone has texting, email, and apps on their phones. Without playing any ask-the-obvious games, text messages are seen first and more often that other notifications. Not everyone has email push notifications, nor do they enable push notifications from apps. Texts, however, almost always have push notifications on the lock and home screens. You can have your message seen first through SMS, increasing your chances of engagement - that’s the power of Willu.
Every day, people are inundated with emails with a good portion being spam. The emails that aren’t spam are sales, deals, and work related messages; all of these dings in the inbox cause fatigue, especially as they are often long-winded and exhausting to slog through.
One text message cuts through the noise and circumvents all of the apps people need to open during the day; now they can open their messages inbox and your content will be alongside messages from their friends and family. Subconsciously, you’re now on the same level as their inner circle and not just another brand spamming their email inbox.
With texting, you speak directly to your customers, not at them through another app; through this process, you build loyalty, an invaluable asset to have between your fans, followers, and customers.
With a 98% open rate, texting offers greater visibility for your content that may otherwise never get seen thanks to ever-changing social media algorithms. Try Willu free for seven days to learn how you can leverage SMS to build loyalty and unlock the power of hashtag messaging.