Matters of Influence: How to maximize success for today

Influence: the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

There is a lot of pressure that goes with being an influencer. A sponsor will put their faith—and money—in you to give them access to a new audience, driving reach and engagement in the process. Likes, shares, and traffic are all part of the game when it comes to giving your sponsors more traction.  

Today, many think of influencers as insanely good-looking people posing for millions of likes on Instagram (Fyre Festival, anyone?). But the art of influencing, as per the definition above, takes dedication.

Why it works

A post that really resonates with your target audience can increase your reach and impact exponentially because users will naturally want to share it. In fact, 94% of people who share posts do so because they think it might be helpful to others, which feeds into to the ideals of their community. Your opinion, when perceived as coming from an honest, trusted source, can strike a chord and move the needle.

The trials of a modern-day influencer

It’s not all smooth sailing, though. Going back to the Fyre Festival debacle, the reputation of influencers definitely has taken a hit. However, some argue that it was already on the wane, with 52% of social media users saying they have less trust in influencers. Reasons cited include the continued blurring of lines between sponsorship and authenticity.

Born out of this mistrust is the micro influencer—someone who might not have as large an audience, but has access to a more targeted and engaged base of people. Personalization is key in today’s marketing efforts, and micro influencers can connect with their followers because they make niche content that appeals to a particular group of people.

Influencing an audience

With micro influencing on the rise, there has never been a better time to give your audience the content they want and reach them where it counts: their phone. Willu is an engagement platform built on SMS and hashtags. When your audience opts in to follow your hashtag, they can receive updates from you directly via text, which has a 98% response rate.

Delight your sponsors and followers by sending news about a new partnership, share a promo code or include links back to your page for extended content.  Willu lets you deepen those relationships and more effectively reach the people who want to hear from you.

Reserve a willu hashtag now.

Simon Banks

Simon Banks

Simon is well versed in artificial intelligence, the real estate market, soccer, and travel topics. He is also a big foodie, but would rather eat meals than write about them.