Own a hashtag

Hashtags won the makeover lottery. When Twitter first introduced them back in 2007, most of us didn’t even know to call them hashtags. The symbol was most readily known as the numbers sign, or the pound sign for all of us ever subjected to any kind of automated voice messaging.

Having ditched the glasses and the braces, hashtags have ascended to prom queen status, quite literally becoming the center of conversation. Embraced across all social media, hashtags assemble people with common interests to participate in a shared, public dialogue. These things are powerful, but they can be better leveraged.

Using a hashtag gives people, businesses and organizations the key to unlock that dialogue. It helps to categorize and qualify content, and perhaps most importantly, make it more searchable. With or without hashtags, the hope is that your social media posts will always be seen by your followers. But in a world of massive volume competing content, plus ever-changing algorithms, those odds are not in your favor.

Including hashtags allows your posts to be included in searches performed by all users, not just your followers. But because hashtags are so popular, they can be hard to couple. Everyone wants to date the prom queen, right? So while hashtags can be pivotal in sparking movements, it can be difficult to own the conversation to drive deeper business results.

Willu is a platform that enables you to own a hashtag; multiple hashtags in fact. It can be the name of your business, blog, event, organization - you name it. Once we approve your request, you can share the hashtag, paired with your short code, across social media, email, printed materials, etc. Users need only text your hashtag to the short code and opt-in. After that you can send them messages with updates, promotions, alerts and more. There is no download and login required.

Once you reserve a hashtag with willu, no one else can broadcast information using the same one. Users can easily search for and follow it, but they will not receive messages under that hashtag from any other party. What’s more, on willu, those messages come in via SMS which currently enjoys a 98% read rate. You get all of the momentum of a hashtag without any of the roadblocks. You also still receive the benefits of searchability for users of the app. The same way users type in topics and interests on Instagram or Twitter is how they can discover you on willu.

Unlike the fate of most prom queens, hashtags are enjoying ongoing relevance and staying power. With willu, they are matched with the increasing usage rate of direct messaging. Try it for free for 7 days to start growing your engagement like never before.

Vanessa Miceli

Vanessa Miceli

Vanessa is an 'elder millennial' who hasn't evaded the generational obsession with the internet. She loves learning about new companies, products and tricks of the trade.